2002
DOI: 10.1287/inte.32.4.28.54
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Implementing a Distribution-Network Decision-Support System at Pfizer/Warner-Lambert

Abstract: We constructed a decision-support system (DSS) to help the distribution network of Pfizer/Warner Lambert to plan its operations. Using OR tools, databases, programming languages, and spreadsheets, this system supports decisions concerning daily operations, annual planning, and long-run strategic planning. This DSS improved the firm's ability to make rapid, better-informed decisions in many different areas of distribution and supply chain ranging from individual customer deliveries to long-term manufacturing lo… Show more

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Cited by 43 publications
(22 citation statements)
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“…The literature reports on some successful implementations of DSS in either special supply chain planning situations or optimisation models regarding the entire chain. Gupta et al (2002), for example, describe a DSS that helps Pfizer to plan their distribution network. The model is useful in both strategic and operational planning situations.…”
Section: Supply Chain Planningmentioning
confidence: 99%
“…The literature reports on some successful implementations of DSS in either special supply chain planning situations or optimisation models regarding the entire chain. Gupta et al (2002), for example, describe a DSS that helps Pfizer to plan their distribution network. The model is useful in both strategic and operational planning situations.…”
Section: Supply Chain Planningmentioning
confidence: 99%
“…However, successful testing proved to be not sufficient condition for successful implementation in sequence number 4 [35,67]. The case studies which were classified in this cluster are [67], [68], [69], [70], [71], and [72].…”
Section: Patternsmentioning
confidence: 99%
“…Their study focused on optimizing the fleet size instead of transporter routing. Applications of optimization techniques for the integrated PDRP without the involvement of transporter routing were reported by Martin, Dent and Eckhart (1993), Gupta, Peters and Miller (2002), and Brown, et al (2001).…”
Section: Transportation Duration Constraintsmentioning
confidence: 99%