Abstract:Competition of fast food restaurants at this time is getting tougher, this can be seen from the development of several fast food restaurants or fast food restaurants that exist, including Kentucky Fried Chicken, California Fried Chicken, Mc Donalds, New York Chicken, and Texas Chicken. This makes all restaurants competing in attracting consumers to buy products from the restaurant. Various efforts have been made ranging from opening branches, offering saving packages to consumers, and adding new types of food.… Show more
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