Implementation of the Multiliteracy Learning Model in Advertisement Text for MTs Students

Abstract

Multiliteracy learning was learning that puts the ability of reading, writing, listening, and speaking to improve thinking skills including the ability to criticize, analyse, and evaluate. This study aimed to determine the planning and implementation of a multiliteracy learning model in advertisement text for MTs students. The type of research used in this study used descriptive qualitative research with a case study approach. The subjects of this study were Indonesian language teachers and students of VIII class. Data collection techniques were observation, interviews, and documentation. The interactive model analysis consists of four components, namely data collection, data reduction, data presentation, and drawing conclusions. The results showed that the planning for using the multiliteracy model that was prepared were lesson plans, observation guidelines, advertising media, student worksheets, and evaluations. The implementation of the multiliteracy learning model in advertising text applies four principles. Student learning outcomes were able to present advertising texts with creative ideas. The sentences in the advertisement were in accordance with the image, concise, clear, right-on target, interesting, and have used persuasive sentences.

Collaborative-Social Media as Utilization of Advertising Text Learning Media

“…A good education system will give birth to a strong foundation for student growth and development in adapting to the environment and student learning resources [47]. The use of attractive advertising media to teach advertising text can improve students' ability to create advertisements and self-learning attitudes [48]. The priority of education in modern society is to develop creative and good students' personalities.…”