Implementation of innovations in the field of exhibition activities

Abstract

The article deals with the problems of using innovations by organizations carrying out exhibition activities. The authors take the position of the need for companies carrying out exhibition activities to implement innovations, which in modern market conditions become real competitive advantages, can significantly expand the entire range of proposals and increase the level of efficiency of interaction between producers and consumers. The article presents an algorithm for the implementation of innovations in the field of exhibition activities, containing analytical and practical implementation blocks, which show the sequence of necessary actions to identify manageable internal resources and external threats, analyze the main factors of influence and develop a set of measures to ensure adaptation to market requirements and effective use of CITISE http://ma123.ru ЦИТИСЭ №1 (27) 2021