Abstract:This research is titled experiential marketing implementation in marketing communication Of The Hallway Kosambi Bandung. The purpose of this study is to find out the application of elements of Experiential Marketing Modules (SEMs), such as sense, feel, think, act and relate. As well as to find out the visitor experience of experiential marketing strategies in marketing communications The Hallway Kosambi Bandung. This research uses qualitative methods with a case study approach. The data collection techniques i… Show more
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