Implementation of Cross Selling in Product Selection in Entok Chamber E-commerce

Abstract

During the COVID-19 pandemic, the Indonesian economy was heavily affected because Indonesia experienced an increase in the status of pandemic danger, in which PPKM was implemented to reduce the spread of COVID-19 and its variants. All activities including sales and purchases were conducted according to health protocols, followed by many complaints from both sellers and buyers who are afraid to leave their home. Therefore, online sales to limit the spread of the virus is beneficial. The development of technology and the rapid flow of data and information spread over the internet has brought about the emergence of e-commerce where sellers can sell directly to buyers. This requires people to know information and buy goods on e-commerce by using search engines that can help find information related to products that consumers want to buy. This research is based on data obtained from the Entok Chamber shop owner regarding declining sales due to the pandemic. To respond to this, the researchers conducted research aimed at increasing sales in this COVID-19 era. This research utilizes the waterfall model and displays in formal Cross Selling for the product buyers are looking for. This system is made using the PHP programming language and MySQL database and implements a responsive web that functions to store sales, purchase data, and others.