1999
DOI: 10.2105/ajph.89.2.204
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Implementation of condom social marketing in Louisiana, 1993 to 1996.

Abstract: OBJECTIVES: This article describes the implementation and impact of the first statewide condom social marketing intervention in the United States. METHODS: A statewide social marketing program made condoms freely available in 93 public health clinics, 39 community mental health centers, 29 substance abuse treatment sites, and more than 1000 businesses in neighborhoods with high rates of sexually transmitted diseases (STDs) and HIV. Surveys about condom use were conducted annually. RESULTS: Between 1994 and 199… Show more

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Cited by 86 publications
(50 citation statements)
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References 10 publications
(5 reference statements)
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“…After Louisiana's condom distribution campaign was initiated, women with more than one partner were significantly more likely to report condom use and 61% of African American men reported using the health department's free condom at last sex. 3 When a $0.25 charge was initiated, condom use at last sex dropped from 77% to 64%, 7 demonstrating that cost is a barrier to condom use. In a condom social marketing campaign targeting youth in Cameroon, 21% of youth reported ever obtaining free condoms and 52% of male youth who obtained them used them.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…After Louisiana's condom distribution campaign was initiated, women with more than one partner were significantly more likely to report condom use and 61% of African American men reported using the health department's free condom at last sex. 3 When a $0.25 charge was initiated, condom use at last sex dropped from 77% to 64%, 7 demonstrating that cost is a barrier to condom use. In a condom social marketing campaign targeting youth in Cameroon, 21% of youth reported ever obtaining free condoms and 52% of male youth who obtained them used them.…”
Section: Discussionmentioning
confidence: 99%
“…Encouraged by a successful mass distribution campaign in Louisiana, 3 DOHMH expanded its male condom distribution program in 2005 with an internet-and-phone-based condom ordering system for City organizations and businesses. This initiative increased monthly male condom distribution from ∼0.5 to 1.5 million.…”
mentioning
confidence: 99%
“…Interviewers conducted anonymous surveys in 3 time periods: before the introduction of the low-cost condoms (time 1), approximately 3 months after introduction of the low-cost condoms (time 2), and approximately 9 months after this first posttest survey (time 3 …”
Section: Methodsmentioning
confidence: 99%
“…Thirty-eight (50 %) interventions included condom use skills training, while the remaining half relied on 23 or social network-based strategies 24 to disseminate prevention messages.…”
Section: Intervention Delivery Methodsmentioning
confidence: 99%