2001
DOI: 10.1037//0022-3514.81.5.946
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Implementation intentions and efficient action initiation.

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Cited by 111 publications
(4 citation statements)
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“…We found that implementation (compared with goal) intentions initially led to better performance during instrumental training, in terms of accuracy (in both studies) and speed (in Study 2). This beneficial effect of strategic if-then planning on instrumental learning is in line with previous evidence for increased efficiency or automaticity ( Bieleke et al, 2021 ; Brandstatter et al, 2001 ; Parks-Stamm et al, 2007 ). Crucially, to test whether this increased efficiency comes at the cost of reduced flexibility—a hallmark of habitual behaviour—we tested whether participants could overcome the learnt stimulus-response mapping when some of the signalled outcome values changed (i.e., were revalued).…”
Section: Discussionsupporting
confidence: 89%
See 1 more Smart Citation
“…We found that implementation (compared with goal) intentions initially led to better performance during instrumental training, in terms of accuracy (in both studies) and speed (in Study 2). This beneficial effect of strategic if-then planning on instrumental learning is in line with previous evidence for increased efficiency or automaticity ( Bieleke et al, 2021 ; Brandstatter et al, 2001 ; Parks-Stamm et al, 2007 ). Crucially, to test whether this increased efficiency comes at the cost of reduced flexibility—a hallmark of habitual behaviour—we tested whether participants could overcome the learnt stimulus-response mapping when some of the signalled outcome values changed (i.e., were revalued).…”
Section: Discussionsupporting
confidence: 89%
“…Could humans accelerate or even skip this gradual process by mentally forming the desired S-R link? In line with this possibility, previous studies have found that if-then plans are supported by several features of automaticity ( Wieber et al, 2015 ), including efficient action initiation ( Brandstatter et al, 2001 ; Gollwitzer & Brandstätter, 1997 ; Parks-Stamm et al, 2007 ) and the facilitation of action preparation and initiation even if cues are presented outside conscious awareness ( Bayer et al, 2009 ). Furthermore, in line with the notion of strategic automaticity, forming an implementation intention has also been found to rapidly increase the self-reported automaticity of a novel flossing routine ( Orbell & Verplanken, 2010 ).…”
Section: General Introductionmentioning
confidence: 58%
“…Interestingly, IIs are considered to be particularly helpful for individuals whose self-regulatory skills are compromised [ 21 ], thereby serving as a compensatory strategy for those in strongest need of assistance. This has been supported by a number of studies showing that IIs can help to overcome ego-depletion [ 41 ], and promote goal attainment among those suffering brain damage or drug addiction [ 42 , 43 ], as well as improve prospective memory performance among those with low executive functioning [ 44 , 45 ] or fluid mechanics (i.e., those cognitive functions that tend to decline with age; [ 46 ]). Accordingly, IIs have been suggested as a means to compensate for age-related decline in prospective memory [ 47 ].…”
Section: Introductionmentioning
confidence: 95%
“…Recipients of a VHS are asked to form implementation intentions by selecting the IF statements that correspond to the critical situations will put at risk their performance of an intended behaviour, and linking each one with a THEN statement. Subsequently, these implementation intentions help ensure goal-intended behaviour by increasing the salience of the selected critical situations when they are encountered (e.g., Milne et al, 2002;Webb & Sheeran, 2004) and automatically initiating the linked goal-directed response (e.g., Brandstätter et al, 2001;Orbell & Sheeran, 2000;Webb & Sheeran, 2004). As a result, they help overcome self-regulatory problems that stop people from enacting their goal intentions such as missing opportunities to act or getting tempted by alternative courses of action (Sheeran & Webb, 2016).…”
Section: Introductionmentioning
confidence: 99%