Implementation guidelines for mass customization: current characteristics and suggestions for improvement

Suzić, Nikola; Forza, Cipriano; Trentin, Alessio; Anišić, Zoran

doi:10.1080/09537287.2018.1485983

Cited by 61 publications

(87 citation statements)

References 83 publications

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“…Unfortunately, providing implementation guidelines of OSC-SSW connections was not within the scope of the present work. Future studies should look at this issue and place the answer in the wider context of socially enriched mass customization implementation guidelines [63,81] considering the viability for small and medium enterprises too [63,81,82]. The main limitation of this study concerns the results on the post-purchase step.…”

Section: Discussionmentioning

confidence: 97%

“…Sales of customized products via OSCs, and more generally via configurators, also help mass customizers [62]. Consequently, OSCs, and more generally, product configurators, are also considered as key enablers for MC implementation [63]. Recent studies on the product-configuration process suggest that, for configurators, a promising method of providing feedback, in addition to that one provided by the configurator through the above mentioned capabilities, would be to include a function that allows users to submit their interim design solutions for them to obtain rapid social feedback from other users who are online [64].…”

Section: Online Sales Configuratorsmentioning

confidence: 99%

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Users’ Social-interaction Needs While Shopping via Online Sales Configurators

Grosso¹,

Forza²

2019

Int J Ind Eng Manag

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The growing adoption of social web technologies such as social software (SSW) in online configuration environments has enabled the possibility of supporting configurator users in interacting digitally with real people while they are shopping for customized products. Previous research has identified that online sales configurators (OSCs) are currently connected to SSW with different modalities to provide configurator users with a variety of options to digitally interact with real people. Enriching the configuration environment with social-interaction tools has engendered the phenomenon of socialproduct customization. Recent studies considered the social product-customization by investigating the impact that community feedback and social comparisons has on configurator user. However, the OSCs users' need to interact with different referents during their configuration process, and whether the SSW-OSCs connections respond to this need are still unsearched. To address this gap, the present study explores (a) whether users experience the need to interact with different referents while shopping via OSCs and (b) which interaction modalities users are looking for. By considering 943 configuration experiences from 189 users of 378 OSCs for various consumer goods, the present study finds that the need for social interaction by OSC users is highly relevant. Moreover, OSC users perceive the need to interact with different referents during different stages of the configuration process, and, depending on the referent with whom they wish to interact, they are interested in different interaction modalities in terms of how and where those interactions take place. These findings imply that mass customizers may leverage their customers' need to interact with real people while shopping online via OSCs in order to better engage their actual and potential customers.

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Section: Discussionmentioning

confidence: 97%

Section: Online Sales Configuratorsmentioning

confidence: 99%

Users’ Social-interaction Needs While Shopping via Online Sales Configurators

Grosso¹,

Forza²

2019

Int J Ind Eng Manag

Self Cite

View full text Add to dashboard Cite

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“…Researchers confirm that MC is a noteworthy research area [6,7], as it is one of the most important competitive strategies [8] and one of the most relevant production trends in developed countries [9], which is also becoming more diffused in developing countries [10]. One trend in MC is to offer interactive, web-based sales-configurators that allow customizing the product [7,11,12].…”

Section: Review Of the Literature And Hypothesesmentioning

confidence: 99%

The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization

Aichner¹,

Shaltoni²

2019

Int J Ind Eng Manag

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This is the first article to study the influence of perceived advertising creativity on behavioural intentions and perceived product quality in mass customization. Through an online survey, 300 Saudi participants evaluated one of three fictitious miadidas sneakers advertisements, which were manipulated through the use of different product configurations. These product configurations had different levels of perceived creativity, which consequently influenced the perceived advertising creativity of the overall advertisement. The results show that perceived advertising creativity is an excellent predictor for behavioural intentions such as the customer's willingness to visit the advertiser's website and to try out customizing the product using a web-based sales-configurator. The more creative the advertisement is perceived by the customer, the higher is his or her behavioural intention. In contrast, the correlation between perceived advertising creativity and perceived product quality is weak and negative.

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“…The more complex the geometry and the larger the assemblies, the more important it is to constrain model parameters and reference individual features to build robust CAD models [5][6][7]. Considering a mass customization business model, the design of the solution space is a key principle [8,9]. The ability to cope with the resulting complexity is enabled by knowledge-based engineering (KBE) systems in general and product configurators in particular [4,[10][11].…”

Section: Motivation and Aimmentioning

confidence: 99%

Solution Space Development: Conceptual Reflections and Development of the Parameter Space Matrix as Planning Tool for Geometry-based Solution Spaces

Gembarski¹,

Lachmayer²

2018

IJIEM

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Today's CAD-systems offer the possibility to model geometry-based solution spaces based on parametrics and feature technology. Here, the solution space is the set of all feasible product alternatives from which a distinct variant for a defined set of requirements may be configured. A necessary step prior to modelling the solution space is to acquire knowledge about dependencies of requirements, solutions and restrictions that are dictated by the supply chain, e.g. manufacturing restrictions. In this article, the authors contribute to this field by developing the Parameter Space Matrix (ParSM) as a tool for a structured elicitation of requirements, solution space restrictions and the resulting model parameters for the CAD-model. Furthermore, the application of ParSM is shown and discussed on a toaster with variable body elements where the manufacturing restrictions result of an additive manufacturing process.

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Implementation guidelines for mass customization: current characteristics and suggestions for improvement

Cited by 61 publications

References 83 publications

Users’ Social-interaction Needs While Shopping via Online Sales Configurators

Users’ Social-interaction Needs While Shopping via Online Sales Configurators

The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization

Solution Space Development: Conceptual Reflections and Development of the Parameter Space Matrix as Planning Tool for Geometry-based Solution Spaces

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