Implementasi model kolaborasi pentahelix dalam pengembangan sumber daya manusia UMKM

Najmudin, Muhammad Faisal; Suryadi, Ace; Saepudin, Asep

doi:10.22460/as.v6i3.17681

Cited by 2 publications

(1 citation statement)

References 9 publications

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“…The use of digital technology as a marketing tool is considered to help the sustainability of MSMEs in terms of promoting and marketing products without any boundaries between producers and consumers (Sulaksono & Zakaria, 2020). Seeing this condition, the DIY Previous researches related to the research studied include the researches by (Widyarta & Tama, 2023) and (Najmudin et al, 2023) which explain that in implementing the program, collaboration and coordination between the government, related institutions and all elements of society are needed thus MSME problems are resolved. In the era of digitalization, it can be handled together.…”

Section: Introductionmentioning

confidence: 99%

JogjaKita Application: Efforts to Revitalize DIY MSMEs in Forming the Digital Economy Through Collaboration between the Government and Entrepreneurs in the Digital Era

Widyasari,

Kurniawan,

Azzahra

et al. 2024

ARISTO

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It is recorded that around 80% of DIY MSMEs have no right platform to market their products digitally. DIY MSMEs still lack in terms of innovation and the desire to improve quality through digital. Through the Provincial Cooperative SME Service, the DIY government collaborates with PT JogjaKita Multi Andalan to deal with these problems. Therefore, this research aims to discover the collaboration model between the DIY Government and entrepreneurs through the JogjaKita application in the revitalization of digital-based MSMEs in the digital era 4.0. This research used a qualitative method with a case study approach and analyzed using an interactive model assisted by Nvivo 12 Plus. The research results show that the established collaboration is relatively successful. The collaboration model begins with a face-to-face dialog, and then building trust which takes a long time, around two years due to an internal conflict within the JogjaKita Company. This collaboration is quite helpful for several MSMEs in increasing the capacity and sales transactions. However, some obstacles still need to be faced, such as the small number of MSME actors who use the SiBakul free shipping service on the JogjaKita application, as well as the uneven distribution of infrastructure network in DIY.

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Section: Introductionmentioning

confidence: 99%

JogjaKita Application: Efforts to Revitalize DIY MSMEs in Forming the Digital Economy Through Collaboration between the Government and Entrepreneurs in the Digital Era

Widyasari,

Kurniawan,

Azzahra

et al. 2024

ARISTO

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Peran Pentahelix Collaboration dan Desa Model dalam Penguatan Usaha Mikro Berkelanjutan berbasis Service Learning (SL)

Mona Novita,

Eri Noprianto,

M. Syukri Ismail

et al. 2024

IJCSL

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Penguatan Usaha Mikro (UM) merupakan upaya strategis dalam peningkatan ekonomi daerah. Program Pengabdian berbasis Kemitraan Universitas Masyarakat (KUM) pada Mata Kuliah Kewirausahaan ini menjadi salah satu bagian dari upaya penguatan tersebut. Tujuan penelitian ini yaitu menganalisis peran pentahelix collaboration dan desa model dalam penguatan usaha mikro berkelanjutan berbasis service learning (SL). Metodologi yang digunakan dalam pengabdian ini yaitu Service Learning (SL). Sebagai sebuah metode instruksional belajar yang mengkombinasikan antara teori di kelas dengan pengalaman di komunitas/lapangan, SL mempunyai karakteristik resiprokal dan epistemic (berbasis keilmuan). SL dimulai dari tahapan pra implementasi, implementasi dan pasca implementasi untuk menjawab luaran dan target dari enam program penguatan usaha mikro di Desa Tirta Mulya. Pencapaian luaran dan target tersebut juga sejalan dengan upaya percepatan pencapaian pembangunan berkelanjutan (Sustainable Development Goals/ SDGs) bidang ekonomi. Hasil penelitian ini yaitu beberapa bentuk upaya penguatan usaha mikro yang dapat dilakukan melalui Kolaborasi program kerja dengan Desa. Pelibatan Desa Model secara holistik sangat menentukan keberhasilan pencapaian target program kegiatan dalam upaya penguatan usaha mikro. Keterlibatan secara aktif mahasiswa peserta Service Learning pada Mata Kuliah Kewirausahaan juga semakin menjadikan peran perguruan tinggi sebagai problem solver masyarakat, lebih mudah dicapai.

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Implementasi model kolaborasi pentahelix dalam pengembangan sumber daya manusia UMKM

Cited by 2 publications

References 9 publications

JogjaKita Application: Efforts to Revitalize DIY MSMEs in Forming the Digital Economy Through Collaboration between the Government and Entrepreneurs in the Digital Era

JogjaKita Application: Efforts to Revitalize DIY MSMEs in Forming the Digital Economy Through Collaboration between the Government and Entrepreneurs in the Digital Era

Peran Pentahelix Collaboration dan Desa Model dalam Penguatan Usaha Mikro Berkelanjutan berbasis Service Learning (SL)

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