Impacts of Pushing and Pull Factors on Tourist Satisfaction and Return Intention Towards River Tourism in Can Tho City, Vietnam

Nguyen, Quoc Nghi; Nam, Van

doi:10.30892/gtg.38404-738

Cited by 7 publications

(10 citation statements)

References 35 publications

(48 reference statements)

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“…This indicates that if tourists highly evaluate the service quality, their intention to revisit national parks will be higher. The research results have shown that tourist satisfaction plays a crucial role in the success of the tourist destination (Kozak and Rimmington, 2000) as it influences the intention to revisit the tourist destination (Nguyen and Mai, 2021). In the field of tourism, these research findings align with studies proposed by Carla et al (2017), Loi et al (2017), An et al (2019), Soonsan and Sukahbot (2019), Atmari and Putri (2021), Ćulić et al (2021), Chin et al (2022), Libre et al (2022), Hermann and Nemaorani (2023) and Shatnawi (2023).…”

Section: Discussionsupporting

confidence: 79%

Intention to Return to National Park: The Role of Perceived Quality, Perceived Value, and Tourist Satisfaction

TRI,

NGUYEN

2024

GTG

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Understanding and predicting tourists’ intention to return to a destination is a fundamental factor for the success of a tourism destination. The objective of this study is to demonstrate the influence of perceived quality, perceived value, and satisfaction on the intention to return to the national park of tourists. The research utilizes a convenient sampling method with direct interview techniques to collect research data. The achieved sample size is 308 tourists who have visited and experienced tourism services at national parks in the Mekong Delta region, Vietnam. Applying a combination of qualitative and quantitative research methods, the study has proven that perceived quality positively influences satisfaction, enhancing the intention to return to national parks of tourists. Additionally, perceived value also has a positive impact on satisfaction, contributing to promoting the intention to return to national parks. Finally, the research has revealed a positive correlatio n between satisfaction and the intention to return to national parks of tourists.

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Section: Discussionsupporting

confidence: 79%

Intention to Return to National Park: The Role of Perceived Quality, Perceived Value, and Tourist Satisfaction

TRI,

NGUYEN

2024

GTG

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“…The attitude of local residents towards tourism development is of utmost importance, particularly positive support from them as a significant factor for successful tourism development (Nunkoo and So, 2016;Erul et al, 2020). The presence of local residents in tourism activities plays a vital role that determining the quality of tourism services and enhancing the image of the tourism destination (Thong, 2019;Nguyen and Mai, 2021). Some researchers have argued and demonstrated the positive impact of local residents on the attractiveness of a tourism destination (Zhou, 2005;Quyen and Thao, 2017;Thong and Phung, 2021;Giang, 2022).…”

Section: Research Hypothesesmentioning

confidence: 99%

The Attraction of Can Tho City, Vietnam as a Tourist Destination

HAI,

NGUYEN,

HUYEN

2023

GTG

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This study aims to demonstrate the influencing factors on the destination attractiveness of Can Tho City, Vietnam. From October 2022 to November 2022, the study collected data using a convenient sampling method, with a sample size of 268 tourists. A mixed-method research approach combining qualitative and quantitative research methods was employed to validate the research hypotheses. For qualitative research, a focus group discussion method was conducted to identify appropriate scales for the research model. For quantitative research, the following analytical methods were utilized: testing the reliability of the scales using Cronbach’s alpha coefficient, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). The research results indicate that the attraction of Can Tho City as a tourism destination depends on 08 factors, including the natural environment, local culture, local cuisine, recreational activities, infrastructure, service price, tourism promotion, and local residents. Among these, tourism promotion is the most significant and influential factor affecting the attraction of Can Tho City as a tourism destination.

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“…The local characteristic scale (4 observed varia bles) was preferenced from studies of Thanh andHa (2021), andSon et al (2023) with 4 observed variables. The satisfaction scale (4 observed variables) was referenced from studies by Mai et al (2021), and Nguyen and Mai (2021). All scales in the research model were measured using a 5-point Likert scale ranging from Strongly Disagree (1) to Strongly Agree (5).…”

Section: Research Scalementioning

confidence: 99%

“…Tourism is one of the fastest-growing industries globally, playing a crucial role in the economy (Osman and Sentosa, 2013), contributing positively to the economic, social, cultural, and international integration processes of Vietnam (Hong et al 2022). Alongside the rapid development of the tourism industry, competition among tourist destinations has become increasingly fierce (Nguyen and Mai, 2021). The success of tourist destinations is often gauged through tourist satisfaction (Kozak and Rimmington, 2000;Nowacki, 2009).…”

Section: Introductionmentioning

confidence: 99%

Why Are International Tourists Satisfied With Ecotourism in the Mekong Delta, Vietnam?

PHUNG,

TRI,

NGUYEN

2024

GTG

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The satisfaction of tourists plays a crucial role in the success of a tourist destination. This study aims to demonstrate factors influencing the satisfaction of international tourists with ecotourism in the Mekong Delta, Vietnam. The study employs a convenient sampling combined with direct interviews of 256 international tourists who have experienced ecotourism services in the Mekong Delta region of Vietnam. Quantitative analysis methods used in the study include testing the reliability of the scale using Cronbach’s alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and covariance-based structural equation modeling (CB-SEM). The research results have proven 06 factors influencing the satisfaction of international tourists with ecotourism in the Mekong Delta, including trust, responsiveness, assurance, empathy, tangible facilities, and local characteristics. Among these, the local characteristic factor has the most impact on the satisfaction of international tourists with ecotourism in the Mekong Delta. The research results will provide managerial implications to enhance service quality and improve the satisfaction of international tourists with ecotourism in the Mekong Delta region, Vietnam.

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Impacts of Pushing and Pull Factors on Tourist Satisfaction and Return Intention Towards River Tourism in Can Tho City, Vietnam

Cited by 7 publications

References 35 publications

Intention to Return to National Park: The Role of Perceived Quality, Perceived Value, and Tourist Satisfaction

Intention to Return to National Park: The Role of Perceived Quality, Perceived Value, and Tourist Satisfaction

The Attraction of Can Tho City, Vietnam as a Tourist Destination

Why Are International Tourists Satisfied With Ecotourism in the Mekong Delta, Vietnam?

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