Impacts of perceived country image, institution image and self-image on students’ intention to study abroad: a study in Hanoi, Vietnam

Nghiêm-Phú, Bình; Nguyễn, Thành Hưng

doi:10.1080/08841241.2019.1658146

Cited by 26 publications

(10 citation statements)

References 74 publications

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“…The task is even more challenging in recent years since more and more Vietnamese students are inclined to choose to study overseas. The implementation of active teaching and learning methods can help make the education system in Vietnam more appealing and competitive vis-a-vis other innovative foreign institutions (Nghiêm-Phú and Nguyễn, 2020). Second, making educational reforms in Vietnam is difficult because the country is constrained by its own traditions and cultural values (Nguyen and Tran, 2018; Truong et al , 2017).…”

Section: Methodsmentioning

confidence: 99%

University lecturers' use of active teaching methods: a segmentation study concerning trust, empowerment, thinking styles and emotional intelligence

Nghiêm-Phú

Nguyễn

2021

JABES

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PurposeThe purpose of this study is to examine the adoption of the active learning and teaching methods by university lecturers, taking into account the contribution of certain important factors, including trust, empowerment, thinking styles and emotional intelligence. In addition, this study further reveals the diverse nature of university lecturers with regards to their tendencies to adopt active teaching methods using the segmentation technique of marketing.Design/methodology/approachA structured survey was implemented with university lecturers in Hanoi (Vietnam), obtaining a sample of 218 respondents from six universities. Descriptive analysis was carried out to identify the extent of the adoption of these methods. In addition, cluster analysis and analysis of variance were computed to extract and define the segments of university lecturers.FindingsThe findings show that the lecturers, on average, had a tendency to apply active teaching methods. However, the extent of the application of these methods differed among four clusters: “conservatives,” “liberals,” “junior conservatives” and “junior liberals.” In addition, it was found that the degree to which active methods were applied may have been affected by the lecturers' trust in and their empowerment of the students. The application of active methods may also have been influenced by various covert characteristics of the lecturers, including thinking styles (cognition-based) and emotional intelligence (affect-based). The lecturers' overt characteristics, such as age, education and experience, may also have affected their application of active methods, while biological sex seems not to have been a significant factor.Originality/valueThe results of this study expand the literature by explaining the diversity of university lecturers from the perspective of the active teaching and learning methods. They also provide implications for the management of education reform based on the varied implementation of the said methods that has already taken place.

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Section: Methodsmentioning

confidence: 99%

University lecturers' use of active teaching methods: a segmentation study concerning trust, empowerment, thinking styles and emotional intelligence

Nghiêm-Phú

Nguyễn

2021

JABES

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“…There is a significant amount of research on branding and reputation building for HEIs, as well as the effects these factors have on student loyalty-particularly among target audiences (i.e., students from other countries) [52][53][54][55]. According to Wu [56], the reputation of British universities is the primary reason why Chinese students choose to study in the U.K., while another significant study on Vietnamese students, conducted by Nghiêm-Phú and Nguyen [55], has demonstrated that, compared to their country of origin, students assess foreign institutions as being better overall, with a more favorable perception of the host country's image and university campuses.…”

Section: Brand Imagementioning

confidence: 99%

“…In particular, country image, experience in recruiting postgraduate international students, and using social media to connect with students were the topvalued indicators under the abovementioned strategies, respectively. Even though previous studies [46,55,59,60,72] have mentioned these factors, this research has, for the first time, fully developed such definitions and surveyed students to gather their opinions regarding these indicators.…”

Section: Innovative Strategymentioning

confidence: 99%

Towards Sustainable Internationalization of Higher Education: Innovative Marketing Strategies for International Student Recruitment

Hùng

Yen

2022

Sustainability

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Globalization and internationalization have received increasing attention from researchers in the field of education management over the past decade, who have found that internationalization is an indispensable component in the sustainable development of higher education (HE). This research aims to construct Innovative Marketing Strategies (IMS) for international student recruitment and contribute to the sustainable internationalization of higher education (IoHE). A literature review was used to construct an Innovative Marketing Strategies questionnaire. Data collected from 300 international students studying in Taiwan were used for a feasibility analysis in order to construct the final questionnaire, and survey data collected from 522 participants were used for more in-depth statistical analysis of the final strategies. The research results indicate that combining the marketing mix 4C with an innovative strategy (IS) approach provides sustainable recruitment marketing strategies toward higher education institution internationalization from a customer-oriented perspective. The IMS in this study includes 2 dimensions, 10 strategies, and 32 indicators. Additionally, a comprehensive analysis demonstrating the perspectives of international students with respect to the strategies was also conducted. This research contributes to the theoretical development and practical implementation of sustainable HE internationalization management. Discussions and recommendations based on the results of this study are also given.

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“…Most of the studies that discussed TNHE or offshore experiences focused fully or partially on the cultural impact of these programmes and suggested that universities intending to go offshore should start by considering the cultural differences in the host country (Bordogna, 2018; Dale, 2005; Heffernan et al, 2010; Kosmaczewska, 2020; Lemke-Westcott & Johnson, 2013; Liu et al, 2021; McBurnie, 2007; Nghiêm-Phú & Nguyễn, 2020; Seawright & Hodges, 2016). Students’ learning experiences could differ from one country to another due to the culture of the host country, the cultural background of the flying faculty, and the internationalisation of the curriculum, which could lead to a mismatch in teaching methods and students’ learning styles (Lemke-Westcott & Johnson, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

The Student Experiences of Teaching and Learning in Transnational Higher Education: A Phenomenographic Study from a British-Qatari Partnership

Alyafei

Ayoubi

Crawford

2022

Journal of Studies in International Education

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Transnational higher education (TNHE) of UK universities has been noticeably expanding during the last two decades in the Arab Gulf region, but few studies investigated qualitatively the different ways in which students in that region experience both teaching and learning. The aim of this study is to understand the ways that students conceptualise their learning and educational experiences at a British TNHE in Qatar. Employing a phenomenographic approach, we interviewed forty students in a TNHE UK programme within a Qatari higher education institution (HEI). The outcomes of our interviews generated three hierarchically related categories as follows: developing academic skills, acquiring self-learning skills, and acquiring employability skills. Our findings also suggest themes of interdependence in learning and transferability of skills developed by students. This study offers HEIs a better understanding and insight into the design of TNHE programmes that would respond to the students’ learning experiences and educational development.

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Impacts of perceived country image, institution image and self-image on students’ intention to study abroad: a study in Hanoi, Vietnam

Cited by 26 publications

References 74 publications

University lecturers' use of active teaching methods: a segmentation study concerning trust, empowerment, thinking styles and emotional intelligence

University lecturers' use of active teaching methods: a segmentation study concerning trust, empowerment, thinking styles and emotional intelligence

Towards Sustainable Internationalization of Higher Education: Innovative Marketing Strategies for International Student Recruitment

The Student Experiences of Teaching and Learning in Transnational Higher Education: A Phenomenographic Study from a British-Qatari Partnership

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