Impacts of heterogeneous green consumers on green innovation in electric vehicle and charging pile firms

Remanufacturing Strategy Choice of a Closed-Loop Supply Chain Network Considering Carbon Emission Trading, Green Innovation, and Green Consumers

“…From Figure 18 and Figure 25 , for all the green innovation effort levels and the proportions of green consumers, when the recovery rate of the used product is low, the OEMs choose the IHRS; when the recovery rate of the used product is high, the OEMs choose the ARS; From the perspective of protecting the environment and reducing environmental pollution, the OEMs choose the ARS when the values of the green factors are low; the OEMs choose the IHRS when the values of the green factors are high; The unit carbon trading price set by the government should be appropriate because a price that is too low will cause companies to ignore the existence of the system, while a price that is too high will cause the companies to lose enthusiasm for the production of their products. Therefore, the governments should establish the appropriate unit carbon trading price only after they have thoroughly investigated the market situation, which is consistent with the viewpoint of [ 33 ]. …”

“…The unit carbon trading price set by the government should be appropriate because a price that is too low will cause companies to ignore the existence of the system, while a price that is too high will cause the companies to lose enthusiasm for the production of their products. Therefore, the governments should establish the appropriate unit carbon trading price only after they have thoroughly investigated the market situation, which is consistent with the viewpoint of [ 33 ].…”

“…Consequently, Aiying and Risto [ 25 ] applied the carbon trading system to large-scale industrial activities; Chai et al [ 26 ] studied how carbon allowances and carbon emissions trading can be conducive to remanufacturing, and discovered that in the long run manufacturers should invest in low carbon production technology; Aldieri et al [ 27 ] found that the green innovation subsidy policy can help the enterprises to adopt to the green technology and increase their level of employment; Huang et al [ 28 ] found that the green credit in a supply chain is good for social welfare and environmental benefit. Lee [ 29 ] found that the supply chain members’ participation in green innovation activities could achieve a win-win scenario in the CLSC; Xia et al [ 30 ] found that the emergence of carbon trading systems will affect the low-carbon behavior of the OEMs; Yang et al [ 31 ] studied the selection of remanufacturing collection modes under the carbon emission trading system; Li et al [ 32 ] found that the government subsidy strategy could reduce carbon emissions; Lv and Li [ 33 ] studied the influence of green consumers on enterprises’ green innovation and found that enterprises would choose to carry out green innovation when green consumers exist in the market; Wang et al [ 34 ] found that stringent regulations do not imply more remanufacturing; Cheng et al [ 35 ] found that manufacturers will increase their green technology investment level under the carbon emission constraint; Sarkar et al [ 36 ] found that green innovation can increase the sale quantity of the product; Xue et al [ 37 ] found that consumers’ low-carbon awareness could increase the profits of supply chain members; Yang et al [ 38 ] did a series of studies on the introduction of carbon emissions trading into remanufacturing. From the above research, it is evident that under the carbon trading system, producers’ production behaviors are constrained in such a way that they will be actively assuming the social responsibility of reducing carbon emissions.…”

Exploring attitude-behaviour inconsistencies in organic food consumption during the COVID-19 pandemic in the Klang Valley, Malaysia

“…Despite the lack of a universal definition, the majority of research defines green consumers as those whose purchasing decisions are considerably influenced by their environmental and social concerns ( Shiel et al, 2020 ). However, Lv and Li (2021) noted that there are three types of green consumers: light green consumers (this segment is potential consumers and will stop buying green products if, for instance, the price of the green product has increased), medium green consumers (this segment has strong environmental awareness, but their overall environmental awareness is relatively limited), and heavy green consumers (this segment is active or loyalist of green products). The same study by Shiel et al (2020) yielded contrary results.…”

Mechanism of Enterprise Green Innovation Behavior Considering Coevolution Theory

“…By combing through the literature, the established research explores the influencing factors of enterprise green innovation behavior mainly in the following aspects: First, market orientation. In the market, green supply chain partners [ 33 ], consumers [ 34 ], and competing enterprises [ 35 ] can influence enterprise green innovation behavior. The second is government orientation.…”