Impacts of handset bundling on mobile data usage: The case of Finland

Tallberg, M.; Hämmáinen, Heikki; Töyli, Juuso; Kamppari, Sauli; Kivi, Antero

doi:10.1016/j.telpol.2007.08.007

Cited by 54 publications

(41 citation statements)

References 9 publications

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“…Reference [15] investigated the relationship between handset subsidies and the adoption of 3G and other advanced services. [15] suspected that the bundling of handsets with services might have mitigated the slow development of the mobile data market in Finland.…”

Section: Prior Literaturementioning

confidence: 99%

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Is Faster Necessarily Better? 3G Take-Up Rates and the Implications for Next Generation Services

Dippon¹

2012

IJCNS

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Most countries have allocated 3G spectrum and are in the process of allocating advanced wireless services and 4G spectrum, both of which promise subscribers significantly faster broadband speeds. Operators anticipate that subscribers will adopt these services swiftly thereby justifying the large investments. Yet, why is it the case that only two countries in the world have more 3G than 2G subscribers? This study examines the drivers behind 3G diffusion using linear probability models and qualitative choice (logit) analysis. Time series diffusion models show that diffusion patterns follow an s-curve pattern, favoring the Gompertz curve.

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Section: Prior Literaturementioning

confidence: 99%

“…[15] suspected that the bundling of handsets with services might have mitigated the slow development of the mobile data market in Finland. The study, however, revealed that although this hypothesis might have been true for Finland in its transition from 2G to 3G it could not be expected to hold in the future.…”

Section: Prior Literaturementioning

confidence: 99%

Is Faster Necessarily Better? 3G Take-Up Rates and the Implications for Next Generation Services

Dippon¹

2012

IJCNS

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“…Mathias (2007) pointed out that risk would be the most important in 3G market in Finland [17]. Gil Son Kim (2008) adopted TAM to the factors influencing consumer adoption of short message service in Korea.…”

Section: It Adoption Researchmentioning

confidence: 99%

What Should the Consumer Care about 3G Value-Added Services?

Du¹

2017

Proceedings of the International Conference on Communication and Electronic Information Engineering (CEIE 2016)

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As the market competition becomes increasingly intensive, and the profit from traditional voice services margins gradually declines. 3G telecom operators must provide various value-added services and enhance the ARPU (average revenue per user) depending on the consumer behavioral intentions. Therefore, this study uses the TAM (technology acceptance model) as the foundation to further understand consumer's behavioral intention to use 3G value-added services. After reviewing almost all the previous related papers, this study develops a conceptual model of customer adoption. The following conclusions can be reached from the research findings: (1) Twelve important factors are proposed, which are named perceived usefulness, perceived ease of use, perceived security, perceived price, use experience, perceived enjoyment, need for uniqueness, social influence, context and compatibility, gender, age and income; (2) The factors are separated to six types, including general perceptions, sacrifice perceptions, psychographics, applicability, social influence, demographics.

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“…In the German telecommunications market, as in many other countries, it is common practice that (new) customers are not solely offered the use of mobile services (Ishaq, 2011;Talberg et al, 2007). Rather network or service access is marketed in conjunction with an end-user device (usually a mobile phone).…”

Section: Design Features Of Mobile Communication Offers and Research mentioning

confidence: 99%

Assessment of country-of-origin-related and -neutral elements of mobile communication service offers: An empirical study of consumers with a Turkish migration background in Germany

Gerpott

Bicak²

2015

10.5267/j.msl

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Impacts of handset bundling on mobile data usage: The case of Finland

Cited by 54 publications

References 9 publications

Is Faster Necessarily Better? 3G Take-Up Rates and the Implications for Next Generation Services

Is Faster Necessarily Better? 3G Take-Up Rates and the Implications for Next Generation Services

What Should the Consumer Care about 3G Value-Added Services?

Assessment of country-of-origin-related and -neutral elements of mobile communication service offers: An empirical study of consumers with a Turkish migration background in Germany

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