Impacts of Environmental Knowledge, Motives, and Behavior on Ecotourism
K. Deshika De S. Jayasekara,
Darshana Rajapaksa,
U. A. D. Prasanthi Gunawardena
Abstract:Trip cost indirectly reflects the perceived value (PV) related to a tourist destination, which can be influenced by knowledge, motivation, and behavior. This research investigated the relationship between PV and pro-environmental behavior (PEB). Moreover, the influence of environmental knowledge and motives on PEB was ascertained. Hikkaduwa National Park, Sri Lanka, was considered as a case study, and 235 visitors were interviewed for data collection. Partial Least Squares Structural Equation Modeling (PLS-SEM… Show more
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