Abstract:Endogenous sunk-cost investments are optional fixed investment or capita, that a firm can choose to impact either upon its price-cost margin or its market share for capturing larger market spoils. Oft-cited examples are investments in vertical product (quality) differentiation, advertising outlays, and R&D type expenses for improving production processes. The importance of sunk-cost capital has been highlighted in the recent literature since these investments significantly influence the degree of competiti… Show more
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