2011
DOI: 10.1111/j.1477-9552.2010.00266.x
|View full text |Cite
|
Sign up to set email alerts
|

Impacts of Animal Well‐Being and Welfare Media on Meat Demand

Abstract: This article provides the first known examination of how animal welfare information provided by media sources impacts beef, pork and poultry demand. Results suggest that media attention to animal welfare has a small, but statistically significant impact on meat demand. Long‐run pork and poultry demand are hampered by increasing media attention whereas beef demand is not directly impacted. Loss in consumer demand is found to come from exiting the meat complex rather than spilling over and enhancing demand of co… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
2
1

Citation Types

1
55
0

Year Published

2012
2012
2024
2024

Publication Types

Select...
7
2

Relationship

0
9

Authors

Journals

citations
Cited by 98 publications
(68 citation statements)
references
References 46 publications
1
55
0
Order By: Relevance
“…Public debate on animal welfare surfaces on a regular basis. As shown by Tonsor and Olynk (2011), non-vegetarians decrease consumption of meat proportional with exposure to awareness campaigns of animal welfare through public media. The effects were rather small and pertained mostly to poultry and pork, not to beef, but at the same time the number of publications on animal welfare issues in livestock meat production rose gradually during the 1982-2008 observation period.…”
Section: Introductionmentioning
confidence: 90%
“…Public debate on animal welfare surfaces on a regular basis. As shown by Tonsor and Olynk (2011), non-vegetarians decrease consumption of meat proportional with exposure to awareness campaigns of animal welfare through public media. The effects were rather small and pertained mostly to poultry and pork, not to beef, but at the same time the number of publications on animal welfare issues in livestock meat production rose gradually during the 1982-2008 observation period.…”
Section: Introductionmentioning
confidence: 90%
“…However, how this will translate into practice, and the speed at which change will take place, is difficult to predict given that rapid cultural changes observed in public attitudes (Thompson et al 2011). The increasing role of social media campaigns will also likely play a role in the social acceptability of food animal production systems (Tonsor and Olynk 2011).…”
Section: Defining Farm Animal Welfarementioning
confidence: 99%
“…As a result, consumers' preference structures and the factors that influence their decision-making have been the subject of various empirical studies, especially those concerning food purchase choice. In their study, Tonsor and Olynk (2011) summarise a body of literature focused on preference and demand shifters regarding various food products. Of particular attention to this area of study are the effects of information on consumer demand.…”
Section: The Role Of Information In Consumer Preferencesmentioning
confidence: 99%
“…The role of health and diet media information, productrecall news, generic advertising, precommitted demand and structural change has been studied using a wide variety of empirical methodologies (Tonsor and Olynk 2011). Because the majority of U.S. consumers receive a substantial amount of food product information through the popular press and television, a number of studies have incorporated the effects of media as potential demand shifters (see Piggott et al 1996;Piggot and Marsh 2004;Tonsor and Olynk 2011). To date, most of the studies on this subject rely on revealed time-series data to measure the effects of news and media information on consumer demand.…”
Section: The Role Of Information In Consumer Preferencesmentioning
confidence: 99%