Impact of warning labels on sugary beverages on risk perception, attention, and purchase intentions
Herry Novrianda,
Faisal Muttaqin,
Aan Shar
Abstract:The issue of warning labels on sweet beverage product packaging needs to be tested to determine its role in reducing product consumption. This study aims to examine the impact of warning labels on attention, risk perception, and purchase intention for sweet drink products. The paper conducted an experiment involving 120 participants. Most respondents fall within the age range of 25 to 34 years (38.30%). The analysis was conducted at sports facilities, schools, and playgrounds – in three major cities in Indones… Show more
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