“…The importance of this study stems from the following: first, there have been numerous previous studies within the context of e-retail products, such as fashion brands (Kim et al, 2015;Oueldoubey et al, 2015), three dimensions (3D) using apparel products (Algharabat, 2016;Algharabat and Shatnawi, 2014;Wu et al, 2013), electronic goods and 3D laptops Dennis, 2010a, 2010b;Algharabat, 2014aAlgharabat, , 2014bAlgharabat, , 2014cAlgharabat et al, 2017;McKinney, 2004;Papagiannidis et al, 2013;Algharabat and Zamil, 2013) and online casinos (Abarbanel et al, 2015). However, little research within tourism website evaluation exists (Law et al, 2010) particularly for the interactive aspect related to visitor virtual centres.…”