“…Sunday and Vera (2018) considered the degree to which companies intend to optimize the everyday practices of innovation, the ICTs shall firstly be adopted and enforced, and, on appeal, the information and communication technology programs should be compatible with all activities of corporate innovation. Therefore, in addition to the two complementary variables, there are sufficient literature arguments that demonstrate the presence of empirical evidence for the connection between the ICT's as well as for effective and valuable use of information and communication technologies capabilities, which can rise businesses for creation and use (Moshin et al, 2013;Islam et al2020;Chaudhary et al,2022;Ali et al,2021;Saif et al,2022;Awan et al,2022). Likewise, Ismail and Mamat (2012) determined that both the information and communications technologies are highly relevant as innovations for researchers, scholars, industry practitioners, politicians, administrators, and government agencies as well as enterprise programs.…”