2018
DOI: 10.5888/pcd15.180051
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Impact of the Tips From Former Smokers Campaign on Population-Level Smoking Cessation, 2012–2015

Abstract: This study provides estimates of the long-term cumulative impact of the Centers for Disease Control and Prevention’s national tobacco education campaign, Tips From Former Smokers (Tips), on population-level smoking cessation. We used recently published estimates of the association between increased Tips campaign media doses and quit attempts to calculate campaign-attributable population sustained (6-month) quits during 2012–2015. Tips led to approximately 522,000 sustained quits during 2012–2015. These finding… Show more

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Cited by 36 publications
(34 citation statements)
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“…For example, large national antismoking campaigns targeting youth, young adults and adults ran during this time period. Evidence indicates these campaigns successfully reduced smoking among all age groups,29–36 and may have also indirectly impacted smoking-related social norms through parental and peer effects and smoking denormalisation 30 37–41. These factors may have masked the relationship between price and rate of smoking.…”
Section: Discussionmentioning
confidence: 99%
“…For example, large national antismoking campaigns targeting youth, young adults and adults ran during this time period. Evidence indicates these campaigns successfully reduced smoking among all age groups,29–36 and may have also indirectly impacted smoking-related social norms through parental and peer effects and smoking denormalisation 30 37–41. These factors may have masked the relationship between price and rate of smoking.…”
Section: Discussionmentioning
confidence: 99%
“…Estimates of ever smoking and smoking intensity were standardized to the 2000 U.S. census by age (18)(19)(20)(21)(22)(23)(24)(25)(26)(27)(28)(29)(30)(31)(32)(33)(34), and 65þ years), gender, and education (no college vs. some college). Analyses of quitting behavior focus on 10year age groups with midpoints ages 35, 50, and 65 years (30-to 39-year-olds, 45-to 54-year-olds, and 60-to 69year-olds).…”
Section: Statistical Analysesmentioning
confidence: 99%
“…Approaches to reduce smoking behavior have differed considerably across jurisdictions. Most jurisdictions target smokers to quit (15), emphasizing the health consequences of smoking, sometimes with hard-hitting advertisements (16)(17)(18). California's program also included competitive grants for community organizers, mass media messages, and scientific publications emphasizing secondhand smoke exposure (a draft EPA report labeled it a carcinogen in 1990; ref.…”
Section: Introductionmentioning
confidence: 99%
“…Administration (FDA) 'The Real Cost', use of conventional tobacco continues to be the largest preventable source of morbidity and mortality worldwide [1][2][3][4] . An estimated 0.48 million people die prematurely each year in the US due to smoking conventional cigarettes and exposure to secondhand smoke.…”
Section: Introductionmentioning
confidence: 99%