Objectives: This study aimed at identifying the differences in the vegetable
intake frequency among rural, suburban, and urban residents. It also intended to estimate
the effects of vegetable cultivation, receiving vegetables, and purchasing vegetables at
farmers’ markets on the differences in vegetable intake frequency. Based on the results,
to promote vegetable intake, we discuss the value of supporting vegetable cultivation in
the rural areas.Materials and Methods: We conducted a cross-sectional study targeting
residents aged between 20 and 74, living in three parts of a city within the Gunma
prefecture in Japan. The three locations were selected to represent the rural, suburban,
and urban areas. We mailed two sets of anonymous self-administered questionnaires to all
households in the three areas (a total of 2,260 households, comprising about 1,000 people
aged between 20 and 74 in each area). The survey requested information on the vegetable
intake frequency, vegetable cultivation, frequency of receiving vegetables, frequency of
vegetable purchase at farmers’ markets, the subjective difficulty in food-store access,
economic circumstances, health attitudes, and demographic characteristics. We used the
analysis of covariance (ANCOVA) to examine the data obtained.Results: We received 873 responses (from 586 households), of which 90 were
irrelevant, thus leaving a sample of 783 residents (257 rural, 259 suburban, 267 urban)
available for statistical analysis. The results revealed that the rural residents had
significantly greater vegetable intake frequency than the urban and suburban residents
did. These regional differences became smaller after the adjustment of the following
variables: vegetable cultivation, receiving vegetables, and vegetable purchase at farmers’
markets. No significant difference was observed in the vegetable intake frequency between
the rural and urban respondents after this adjustment was made.Conclusions: Vegetable intake frequency was higher in the rural area than in
the suburban and urban areas. Vegetable cultivation, receiving vegetables, and vegetable
purchase at farmers’ markets were strongly linked to these regional differences.