Impact of the National Horticulture Mission on the growth of the Indian floriculture industry

Abstract

The objective of the paper is to analyze the impact of the National Horticulture Mission (NHM) on the growth of the Indian Floriculture industry. The growth of the industry is assessed using trend analysis after the implementation of the mission for the period 2005-2021 and a pre and post-mission analysis is done for the period 1995-2021 considering the area under cultivation of flowers, production of loose and cut flowers, and export of floriculture products from India in terms of value and volume. Findings reveal that the mission has no significant impact on the growth of exports of floriculture products in terms of volume/quantity. It is concluded that the increase in the value of exports is attributed to the increase in the rate of inflation and the price of floriculture products in the international market and is not due to a higher quantity of exports of floriculture products from India.

Exploring the Intersection of Industry, Policy, and Performance: Insights from the June 2022 Issue

“…The June 2022 issue of the International Journal of Accounting, Business and Finance (IJABF) features five papers that explore various aspects of the intersection between business, finance, and society. The first paper by Sinha and Sharma (2022) examines the impact of the National Horticulture Mission on the growth of the Indian floriculture industry. The authors find that while the mission has positively impacted the value of exports, it has not significantly impacted the number of exports.…”

Future Research Prospects of Floriculture Industry from Management Perspective: A Bibliometric Analysis Using the SPAR-4-SLR Approach

“…It is an intensive type of agriculture. The products of the floriculture industry consist of cut flowers, potted plants, foliage, seeds, bulbs, tubers, rooted cuttings and dried flowers or leaves (Sinha & Sharma, 2022). The floriculture industry is considered one of the high-income-generating agribusinesses having the potential for employment generation and earning foreign exchange around the year (Padmini & Kodagoda, 2017).…”