Impact of Salesman Behavior on Customer Satisfaction : Anemprical Study of Dairy Retail Handlers

Abstract

With the monetary heightening of a nation and healthy life trends, the role of dairy product manufacturing companies is too vital in this development. In a hyper-focused market of Pakistan organization involved in dairy business is confronted with difficulties of holding the current and attracting the new customers. The purpose of the research is to take the opinions of distinctive people groups in Lahore city of Pakistan trade about salesman behavior for retail outlets. A sample of 500 retailers of the Lahore city is selected on convenience basis. To accomplish the fundamental objective of the research, the researcher of the paper created survey intended for dairy handler retailers. After a long analysis we have found that four variables assuming critical part in order to make satisfied customer. In this manner, customer satisfaction is the key for dairy companies to stay alive in competition. The purpose of this study is to explain the relationship of salesman behavior with the customer satisfaction in packed milk industry of Pakistan.

Salesperson Behaviuor and Customers Satisfaction in the Hospitality Industry: An Exposition of Selected Restaurants in Enugu Metropolis

“…Through their behavioural interactions and relationships with their customer, salespersons present their organisation's image and reputation which is highly indispensable in achieving customer satisfaction (ul Zia et al, 2016). The ethical behaviour of salespersons has become a strategic weapon of warfare for service businesses as customers continue to value their interactions with the salespersons (Belas, 2012).…”

“…Johnston and Marshall (2003) concurred that relationship selling focuses on building, nurturing and maintaining superior and value-laden relationships with profitable customers. Indeed, salespersons add value to a product and service by enhancing confidence, trust, goodwill, customer satisfaction and loyalty (Yeo et al, 2019;ul Zia & Akram, 2016). Nevertheless, a little is known about salespersons service attitude deployed to establish trust and satisfy customers after initial sales.…”