Impact of Related Diversification Strategies on Organizational Performance among Star Rated Hotels in the Kenyan Coast
Jacob Owenga,
Rayviscic Mutinda,
Isabella Mapelu
Abstract:Purpose: For any organization to succeed in the present competitive and ever-changing business environment, understanding the risks, opportunities, and strength posed by the external environment is inevitable. Organizations must exploit opportunities and avoid risks by applying relevant strategies and developing various strategic approaches that will improve their competitive edge and overall performance. One of the possible ways to improve business efficiency and performance is through diversification. The pu… Show more
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