Impact of Product Modularity on Mass Customization Capability: An Exploratory Study of Contextual Factors

Tang, Mincong; Qi, Yinan; Zhang, Min

doi:10.1142/s0219622017410012

Cited by 30 publications

(34 citation statements)

References 55 publications

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“…In recent years, the manufacturing context has been characterized by several phenomena such as the increase in competition among companies and the growing complexity of customer demands (Bozarth et al, 2009;Jäger et al, 2016;Tang et al, 2017;Vogel and Lasch, 2016;Wouters et al, 2005). Indeed, manufacturing companies are continuously stressed to meet the diverse preferences of customers (Stock and Seliger, 2016) and struggle for creating value through both time-to-market, and enhanced product reliability (Hirsch-Kreinsen, 2016;Kurilova-Palisaitiene et al, 2018;Tortorella and Fettermann, 2017;De Treville et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

The impacts of Industry 4.0: a descriptive survey in the Italian manufacturing sector

Zheng

Ardolino

Bacchetti

et al. 2019

JMTM

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Purpose The purpose of this paper is to investigate how much the Italian manufacturing companies are ready to be concretely involved in the so-called “Industry 4.0” (I4.0) journey. In particular, this paper focuses on analyzing the knowledge and adoption levels of specific I4.0 enabling technologies, also considering how organizations are involved and which are the main benefits and obstacles. Design/methodology/approach A descriptive survey has been carried out on a total of 103 respondents related to manufacturing companies of different sizes. Data collected were analyzed in order to answer five specific research questions. Findings The findings from the survey demonstrate that Italian manufacturing companies are in different positions in their journey toward the I4.0 paradigm, mainly depending on their size and informatization level. Furthermore, not all the business functions are adequately involved in this transformation and their awareness about this new paradigm seems quite low because of the absence of specific managerial roles to guide this revolution. Finally, there are strong differences concerning both benefits and obstacles related to the adoption of I4.0 paradigm, depending on the technology adoption level. Research limitations/implications Future research should focus on developing case studies about pilot I4.0 practitioners in order to understand the root cause of successful cases. Both managerial and practical references should be developed, helping Italian manufacturing enterprises to consolidate and strengthen their position in global competitive market. Finally, it would be interesting to carry out the same study in other countries in order to make comparisons and suitable benchmark analyses. Originality/value Despite scholars have debated about the adoption of technologies and the benefits related to the I4.0 paradigm, to the best of authors’ knowledge, only a few empirical surveys have been carried out until now on the adoption level of I4.0 principles in the manufacturing sector of a specific country.

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Section: Introductionmentioning

confidence: 99%

The impacts of Industry 4.0: a descriptive survey in the Italian manufacturing sector

Zheng

Ardolino

Bacchetti

et al. 2019

JMTM

View full text Add to dashboard Cite

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“…The influencing factors of MC capability can be summarized into four aspects: product design, process management, supply chain management and organizational change. In terms of product design, scholars mainly explored the influence of product modularity (Bednar and Rauch, 2019;Tang et al, 2017;Zhang et al, 2014), standardization and innovation (Wang et al, 2016) on MC capability. For process management, process modularization (Tu et al, 2004) and information technology (Peng et al, 2011) are the focus of research.…”

Section: Capabilitymentioning

confidence: 99%

Motives and performance outcomes of mass customization capability: evidence from Chinese manufacturers

Sheng

Feng

Chen

et al. 2020

JMTM

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PurposeThe purpose of this study aims to develop and test a motives-mass customization (MC) capability-performance model by dividing MC capability into product-oriented MC capability and service-oriented MC capability.Design/methodology/approachThis research tests the hypothesized relationships using survey data from 277 Chinese manufacturing firms.FindingsThe results indicate that instrumental, relational and moral motives all have significantly positive impacts on product-oriented and service-oriented MC capability. The authors also find that product-oriented MC capability partially mediates the impacts of relational and moral motives on operational, environmental and economic performance, while service-oriented MC capability partially mediates the impacts of instrumental, relational and moral motives on operational, market, environmental and economic performance.Originality/valueThis study complements the existing MC literature by describing MC capability into two dimensions: product-oriented MC capability and service-oriented MC capability.

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“…First, from the managers' viewpoint, the research-supported hypothesis suggests that high impulse online shoppers purchase more products when buying technical products. Generally, good product managers need to grasp market trends, be familiar with customer groups for which their commodity is designed, set consumption trends and create consumption growth points [32]. In detail, the marketing procedure is about how to accurately grasp customer psychology related to precision marketing and impulse buying.…”

Section: Marketing Implicationsmentioning

confidence: 99%

The Impact of Impulse Buying and Network Platforms on Consumer Purchasing Behaviour: A Case Study of a Technical Product

Wang

Liu

2019

Teh. vjesn.

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This paper investigates the effects of impulse buying and network platforms on the online purchasing behaviour for experience goods using a 2 (low impulse buying tendency vs. high impulse buying tendency) × 2 (mobile platform vs. computer platform) between-subjects factorial experiment.A technical product is a typical type of experience good. To increase the external validity of the conclusions, this study takes software as a technical product and employs an online scenario-simulated experiment to collect data. The results indicate that low impulse consumers tend to spend less money and conduct more stringent budget control when purchasing a technical product. However, no significant difference existed between high and low impulse consumers regarding the purchasing decision. Furthermore, consumers who shop on a mobile platform tend to spend more money, conduct looser budget control and make more careful purchasing decisions. In addition, a remarkable effect also exists between impulse buying and network platforms regarding the average viewing time of the single page and the commodity details page.

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Impact of Product Modularity on Mass Customization Capability: An Exploratory Study of Contextual Factors

Cited by 30 publications

References 55 publications

The impacts of Industry 4.0: a descriptive survey in the Italian manufacturing sector

The impacts of Industry 4.0: a descriptive survey in the Italian manufacturing sector

Motives and performance outcomes of mass customization capability: evidence from Chinese manufacturers

The Impact of Impulse Buying and Network Platforms on Consumer Purchasing Behaviour: A Case Study of a Technical Product

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