Impact of pleasure-oriented messages on food choices: is it more effective than traditional health-oriented messages to promote healthy eating?

Trudel-Guy, Catherine; Bédard, Alexandra; Corneau, Louise; Bélanger-Gravel, Ariane; Desroches, Sophie; Bégin, Catherine; Provencher, Véronique; Lemieux, Simone

doi:10.1016/j.appet.2019.104392

Cited by 16 publications

(7 citation statements)

References 49 publications

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“…A contemporary and effective way to promote a healthy diet is to increase consumers’ pleasure perception of healthy food instead of solely focusing on its positive effects in the long run [ 9 ]. The latter has shown rather limited success [ 10 , 11 ].…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, to break these stigmas and attract more consumers towards healthy food options, advertisements promoting healthy foods could focus more on the tastiness and the pleasurable aspects of eating healthy [ 12 ]. Especially for consumers that eat rather unhealthy diets, these advertisements focusing on the pleasure of sharing, preparing, and eating healthy foods tend to be effective [ 9 ].…”

Section: Introductionmentioning

confidence: 99%

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Food on the Move: The Impact of Implied Motion in Pictures on Food Perceptions through Anticipated Pleasure of Consumption

Mulier

Meersseman

Vermeir

et al. 2021

Foods

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To tackle obesity, upgrading the image of healthy food is increasingly relevant. Rather than focusing on long-term benefits, an effective way to promote healthy food consumption through visual advertising is to increase its pleasure perception. We investigate whether implied motion, a popular trend in food pictures, affects food perceptions through anticipated consumption pleasure. Prior research shows that motion affects food perceptions, but these studies focused on limited food categories, using experiments with a single food stimulus, and mainly showing unhealthy food effects. Therefore, we aim to (1) replicate prior findings on the effects of food in motion on appeal, tastiness, healthiness, and freshness perceptions; (2) examine whether these effects differ for healthy and unhealthy food; and (3) investigate whether anticipated pleasure of consumption drives the effects of implied motion on food perceptions. Three between-subjects experiments (N = 626) reveal no evidence for the effectiveness of motion (vs. no motion) across a large variety of food products. We further show no differential effects for healthy versus unhealthy foods. Moreover, implied motion does not increase appeal or taste perceptions through anticipated pleasure. Considering the current replication crisis, these findings provide more nuanced insights into the effectiveness of motion in visual food advertising.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Food on the Move: The Impact of Implied Motion in Pictures on Food Perceptions through Anticipated Pleasure of Consumption

Mulier

Meersseman

Vermeir

et al. 2021

Foods

View full text Add to dashboard Cite

show abstract

“…Results from their study suggest a clear role that communication strategies emphasizing a pleasure-oriented approach can play, beyond the health-oriented approach, to foster healthy eating habits. Besides positive message appraisals, both these messaging approaches have also been shown to lead to healthier meal choices among participants with lower diet quality scores [25].…”

Section: Discussionmentioning

confidence: 99%

A quantitative test of the face validity of behavior-change messages based on the Brazilian Dietary Guidelines

Quinta

Jaime

2021

Nutr J

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Background Implementation science has scant evidence of how dietary guidelines can be developed into actionable behavior-change messages and even less evidence on their motivating potential and perceived effect on behavior. This may explain the widening gap between nutrition science and individual behavior and the low uptake of dietary recommendations by the population for which they are intended. This study aimed to: (i) assess participant receptivity and acceptance of behavior-change messages; (ii) determine if the behavior-change strategies used in the messages and the main theme they relayed influenced participant evaluation of the messages; (iii) explore if evaluations varied by participants’ stage of behavior-change; and (iv) elucidate reasons for non-compliance with the messages. Methods An online survey was used to test the face validity and participant receptivity of 28 behavior-change messages, among a diverse sample of 2400 adult Brazilians. Participants’ understanding of the messages, message likeability and convincingness, and the probability that participants would change behavior in accordance with the message were measured, along with reasons for non-compliance. Results The mean overall scores suggested that participants liked the messages, understood them, and found them convincing. As expected, the probability of complying with the messages scored lower compared to other study outcomes. Messages about shopping practices, cooking practices, and planning and organization performed better than those on other themes. Participants were more receptive to messages that included behavior-change strategies like goals, social identity, and pleasure, however, the probability of compliance was higher for messages with constructs that emphasized health and cost consequences. Participants trying to change their diet or seeking resources to support healthier dietary choices had greater engagement with and receptivity to the messages. Time and effort, and high costs associated with making healthy changes, were barriers to compliance. Conclusions Messages may help improve individual understanding, stimulate interest in a topic and get participants engaged, particularly if messages are goal-oriented and highlight the pleasure and collective identity of these food-related behaviors. However, messages stop short of addressing the structural, social, and economic barriers to healthy diets. These aspects will need to be targeted through legislative action for sustainable behavior change.

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“… 196 , 197 Pleasure-oriented messages have been reported recently to be effective at triggering changes in food choices, particularly among people with lower diet quality. 198 …”

Section: Implications For the Development Of Public Policies To Promo...mentioning

confidence: 99%

Development of food literacy in children and adolescents: implications for the design of strategies to promote healthier and more sustainable diets

et al. 2023

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Food literacy has emerged as a key individual trait to promote the transformation of food systems toward healthy and sustainable diets. Childhood and adolescence are key periods for establishing the foundations of eating habits. Different food literacy competencies are acquired as children develop different cognitive abilities, skills, and experiences, contributing to the development of critical tools that allow them to navigate a complex food system. Thus, the design and implementation of programs to support the development of food literacy from early childhood can contribute to healthier and more sustainable eating habits. In this context, the aim of the present narrative review is to provide an in-depth description of how different food literacy competencies are developed in childhood and adolescence, integrating the extensive body of evidence on cognitive, social, and food-related development. Implications for the development of multisectoral strategies to target the multidimensional nature of food literacy and promote the development of the 3 types of competencies (relational, functional, and critical) are discussed.

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Impact of pleasure-oriented messages on food choices: is it more effective than traditional health-oriented messages to promote healthy eating?

Cited by 16 publications

References 49 publications

Food on the Move: The Impact of Implied Motion in Pictures on Food Perceptions through Anticipated Pleasure of Consumption

Food on the Move: The Impact of Implied Motion in Pictures on Food Perceptions through Anticipated Pleasure of Consumption

A quantitative test of the face validity of behavior-change messages based on the Brazilian Dietary Guidelines

Development of food literacy in children and adolescents: implications for the design of strategies to promote healthier and more sustainable diets

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