Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience
Sebastian Molinillo,
Francisco Rejón‐Guardia,
Rafael Anaya‐Sánchez
et al.
Abstract:Voice assistants (VAs), such as Alexa, Siri, and Google Assistant, are instruments increasingly used by consumers to perform daily tasks. The objectives of the present study are to examine the antecedents of consumers' continuance intention to use VAs and the moderating effects of personal innovativeness and experience. Based on behavioral reasoning theory, a research model is proposed to provide insights into the drivers of continuance intention to use. Two empirical studies, based on data collected via onlin… Show more
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