Abstract:In Brazil, positive and negative information is spread about agribusiness. In this context of positive and negative information, the population forms its attitudes towards Brazilian agribusiness. Attitudes are related to objective knowledge, that is, accurate scientific information or consolidated data the individual has in his/her memory, and self-assessed knowledge, that is, what the individual thinks she or he knows. The objective was to identify the impacts of objective knowledge and self-assessed knowledg… Show more
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