Abstract:The purpose of this research is to investigate the impact that mobile phones' network commercials broadcasted from TV incur on consumer's behavior. The proposed research work examines consumer behavior on three levels, i.e. knowledge, attitude and practice. The researcher has found out that how these networks commercials compel consumers to react at different levels. The major hypothesis of study is" the more exposure to TV commercials of mobile phone networks, the greater impact/persuasion there would be in c… Show more
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