Aim:To explore the health-related priorities of women during pregnancy and early motherhood and the motivators underpinning these. Methods: Qualitative semi-structured telephone interviews were undertaken with 28 mothers living in Queensland, Australia, with at least one child under 5. Recordings were transcribed verbatim and analysed thematically using both descriptive and interpretive approaches. Results: Participants described health priorities as actions and behaviours they associated with producing health or being healthy, including dietary practices and being active. Key motivators underpinning these health priorities were identified including the sense of responsibility, conforming to social norms and health guidance, and developing and enacting self-direction. Conclusions: Results provide insight into the broader context within which women make decisions about health and nutrition-related practices reflecting the complex ways which health perspectives and experience intersect, and the challenge of navigating the cacophony of 'voices' and personal priorities. These results can guide practitioners when reflecting on current ways of supporting and educating mothers during this life stage.