Impact of Managing Corporate Identity on Sustainable Organizational Performance of Beverage Companies in Kenya. A Case of Coca Cola Company Limited
BONIFACE KAROGO,
JANE OMWENGA, PhD
Abstract:Corporate identity is a major area of concern that management of organizations need to lay emphasis on. It has been established that the performance of organizations in a dynamic and competitive market is dependent on the identity it creates within scope of influence, and this significantly affects its sustainable performance among its competitors. Based on this premise therefore the research wants to assess the impact of managing corporate identity on sustainable performance of beverage companies in Kenya. Th… Show more
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