Hunting is one of the principal causes of wildlife declines throughout the tropics. Even with an increase in the number of reserves, protecting wildlife has proven difficult and many reserves remain little different from unprotected areas. In Brazil, private landowners are being encouraged by federal and state governments and non-governmental organizations to participate in a national conservation strategy by setting aside land for preservation. However, due to chronic hunting pressure, the role that private reserves might play remains to be determined. In this study we analyze the potential of private reserves through a case study of the Reserva Ecol贸gica Michelin in Bahia, Brazil. We measured the relative abundances of medium and large mammals before and after the implementation of guard patrols, to determine the efficacy of this management strategy for protecting wildlife. The relative abundance of the fauna increased by 72.6 % after the initiation of guard patrols, from 5.07 to 8.68 encounters/10 km, with preferred game species (Dasypus novemcinctus, Cuniculus paca, Pecari tajacu, and Mazama americana)increasing by 146.7-300%. Similarities between the relative abundances of preferred game species at our site after the initiation of the guard patrols and those of other protected Neotropical reserves indicate that the Michelin reserve is now being effectively protected. Although the cost of $9.4/ha to protect the reserve is high, this study shows that the private reserve initiative can be an effective component of the national conservation strategy.