“…Finally, a firm's expansion into new international markets often entails environmental institutional distances due to the cultural differences in green practices that exist between the firm's home and host country (Aguilera‐Caracuel et al, 2013; Ko et al, 2021; Ye et al, 2022). Indeed, the management literature supports the finding that a larger dissimilarity between institutional standards in the home and host market implies further pronounced differences between the legitimacy of local practices and institutional requirements abroad (Beugelsdijk et al, 2018; Dau et al, 2022; Reus & Lamont, 2009; Wei et al, 2020), leading to potential conflicts in a firm's strategic choices and practices derived from such cultural distance (Drogendijk & Holm, 2012; Lee et al, 2021; Schwens et al, 2011; Siegel et al, 2013).…”