2019
DOI: 10.24193/subbnegotia.2019.1.05
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Impact of Indian Muslim Restaurants’ Hygienic Atmosphere on Diners’ Satisfaction: Extending the Expectation Disconfirmation Theory

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Cited by 3 publications
(3 citation statements)
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“…Some diners may also dine at a restaurant owing to satisfactory interactions and experience with the servers (Andersson and Mossberg, 2004). The cleanliness of the dining room, food ingredients and production process are basic concerns of diners that can affect their consumption intention and loyalty to a restaurant (Cha and Borchgrevink, 2019;Chow et al, 2019). Therefore, H4-H6 are presented as follows:…”
Section: Hypotheses Developmentmentioning
confidence: 99%
“…Some diners may also dine at a restaurant owing to satisfactory interactions and experience with the servers (Andersson and Mossberg, 2004). The cleanliness of the dining room, food ingredients and production process are basic concerns of diners that can affect their consumption intention and loyalty to a restaurant (Cha and Borchgrevink, 2019;Chow et al, 2019). Therefore, H4-H6 are presented as follows:…”
Section: Hypotheses Developmentmentioning
confidence: 99%
“…This assesses how closely the scores for each item on a scale correlate and is validated using Cronbach's alpha coefficient. A high Cronbach's alpha score implies that the items in the scale level were internally consistent if the scale was unidimensional (Chow, 2020). The researchers used Cronbach's alpha test on all 40 questionnaire items in this study.…”
Section: Data and Variablesmentioning
confidence: 99%
“…Before 1786, the Indian Muslim community had opened businesses in the Kuala Kedah area. The progress chain of mamak restaurants is said over 7,500 premises in this country and said to earn RM8 billion annually, indicating its vast contribution to the country's economy (Chow et al, 2019;Mujani et al, 2012).…”
Section: Introductionmentioning
confidence: 99%