Impact of green retail operations on the profit of the manufacturer and the retailer under different pricing strategies

Rofin, T. M.; Mahapatra, Maheswar Singha; Mahanty, Biswajit

doi:10.1007/s12597-020-00478-1

Cited by 5 publications

(6 citation statements)

References 51 publications

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“…In this context, efficiencies are required which are waste reduction, reduced electricity consumption, plastic bags (global problems) urgent elimination or substitution by recyclable materials, etc. Above commitments will add in enhancing the sustainable green image and provide a positive influence for savvy customer results in higher product demands and better purchasing; however, it will result in additional cost with requires significant investment considering the type of green operations (Rofin et al ., 2021).…”

Section: Discussionmentioning

confidence: 99%

“…and consumer perception of it to sustainable consumer behavior. Nowadays, customers are savvy and have greater environment knowledge that involves retailers adopting greener practices in their operations and SC (Rofin et al, 2021). The basic feature of research on fresh food retailing is its activities and logistics functions (Lai et al, 2010).…”

Section: Green Operations and Sustainability Performancementioning

confidence: 99%

“…Retail businesses predominantly follow the cost-efficiency strategy which means the overarching principle for the approval of an investment initiative from the top management would be for the benefit to be greater than the cost. While evaluating the impact of green retail operations on the profit of manufacturer and retailer under different pricing strategies, Rofin et al (2021) found that irrespective of the pricing strategy the retailer got higher profits at the cost of reduced profits of the manufacturer. Hence, a hypothesis can be proposed as follows:…”

Section: Economic Performancementioning

confidence: 99%

“…Organizations show their environmental commitment by showing effort toward sustainability and sometimes it becomes easily visible to the customer. For instance, one of the leading coffee brands switch their lighting with smart LEDs and also installed smart water-efficient fixtures which caught the customers' eye as it signals the customer about the retailers' commitment to environmental sustainability (Rofin et al, 2021). However, an organization larger in size is more open to new opportunities and investments, which make it easier for them to invest in comparison to a small organization.…”

Section: Moderating Role Of Organization Sizementioning

confidence: 99%

“…Green retailing consists of a well-explained brook of research that discovers a wide range of various issues in the challenges of sustainability in retail, environment retailing performance and consumer perception of it to sustainable consumer behavior. Nowadays, customers are savvy and have greater environment knowledge that involves retailers adopting greener practices in their operations and SC (Rofin et al ., 2021). The basic feature of research on fresh food retailing is its activities and logistics functions (Lai et al ., 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

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Green in-store operations and sustainability performance: the moderating role of organization size

Qazi

Moazzam

Ahmed

et al. 2022

IJPPM

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PurposeBusinesses are increasingly striving to become sustainable in terms of economic, environmental and social aspects. However, in the fresh food retail supply chains (SCs), achieving environmental objectives can be challenging because of the unique characteristics of products such as perishability, bulkiness, short product lifecycle and the requirement for cold chain infrastructure. The retail industry is the face of a SC. Therefore, its role in achieving sustainable objectives is pivotal. This study examines the effect of green in-store operations on sustainability performance indicators of fresh food retail and examines the moderating role of organization size in this context.Design/methodology/approachData are collected through surveys using self-administered questionnaires from 70 retail stores with 188 completed responses. Data are analyzed using structural equation modeling.FindingsResults show a positive relationship between green in-store operation with environmental social and economic performance. Furthermore, these relationships are moderated by the organization size such that the positive green in-store operation and performance relationships are stronger in the case of environmental and social performance only and for larger retail stores. No moderation is seen for economic performance.Originality/valueThe study broadens the understanding of green SC management’s effect on sustainability performance in the retail industry. It shows how the positive implications of a green SC are contingent on organization size and have prominence for environmental and social performance.

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Section: Discussionmentioning

confidence: 99%

Section: Green Operations and Sustainability Performancementioning

confidence: 99%

Section: Economic Performancementioning

confidence: 99%

Section: Moderating Role Of Organization Sizementioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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