Impact of Generative AI on Enterprise Performance in China

Abstract

This study examines the impact of generative artificial intelligence (GAI) on Chinese enterprises. 320 participants completed electronic surveys, revealing a positive relationship between GAI and corporate performance. Managerial relationships were found to play a crucial role, mediating the influence of GAI on performance. Additionally, the speed of technological change in the industry was identified as a moderator, highlighting the dynamic nature of GAI's impact on managerial relationships and firm performance. These findings underscore the strategic importance of GAI in cultivating managerial relationships and improving enterprise performance, deepening our understanding of the integration of advanced AI technologies and management practices in the Chinese market. Practical implications are offered for decision-makers in technology-intensive industries, providing valuable insights for leveraging GAI to gain a competitive edge and achieve sustainable growth in a rapidly evolving technological landscape.