Impact of gender on frequency of code-switching in Snapchat advertisements
Mohammad Almoaily
Abstract:Although the phenomenon of code-switching has been a subject of interest to sociolinguists since the 1970s, to date, little research has been conducted on the impact of gender on the frequency of code-switching, especially in oral communication. The current study is an attempt to bridge this gap by comparing code-switching instances in Snapchat advertisements made by 40 Saudi influencers (20 males and 20 females) who roughly belong to the same age group. The first 100 words made by each advertiser were include… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.