Impact of front‐of‐pack labels in chocolate bars and soft drinks on consumer perceptions: A cross‐sectional study using free word association

Abstract

Food packaging is a factor used to attract consumer attention and generate sensory and hedonic expectations. Most food packaging use conventional labels having the nutritional table as the main component; however, other alternatives such as the traffic light (TL) and warning labels have been proposed to the food industry as an alternative to improve the consumer interpretation related to food products. This study aimed to understand the effect of two front-of-pack labels (TL and warning models) on consumer perceptions and purchasing intention using free word association. A cross-sectional study with 551 volunteers was carried out using chocolate bars and soft drinks having conventional labels and front-of-pack labels. Results from volunteers using free word association show that front-of-pack labels did not impact the

Understanding the packaging colour on consumer perception of plant‐based hamburgers: A preliminary study

“…In the current research, dimensions and categories were built regarding the PBH packages for the word triangulation obtained in WA methodology. Words with similar meanings were grouped into similar categories through inductive coding by triangulation 11,16 . Three researchers' consensus determined the final dimensions and categories, and the categories mentioned by at least 5% of the volunteers were considered for analysis 19 …”

“…Word association (WA) is a qualitative methodology based on the free listing frequently used in the food area to investigate sensorial aspects, emotions in foods, and consumers' perception. 11,16 In research involving WA a stimulus (e.g., images) is given to the respondents who then write about the associations and the mental representations of the stimulus. 12,17,18 In the current research, dimensions and categories were built regarding the PBH packages for the word triangulation obtained in WA methodology.…”

“…Words with similar meanings were grouped into similar categories through inductive coding by triangulation. 11,16 Three researchers' consensus determined the final dimensions and categories, and the categories mentioned by at least 5% of the volunteers were considered for analysis. 19 3 | RESULTS AND DISCUSSIONS…”

“…Examining the participants' eating patterns, the difference in the 'Health/Nutrition' dimension between the groups is clear: although 16.1% of those who consume meat expect a healthy product, only 9.6% of those who do not consume it expects the same (Table 1).…”

The influence of clean food labels on consumers' perception

“…Word association (WA) is a qualitative methodology based on the free listing broadly used in food science to understand consumers' perception, sensory and emotion in foods. 4,5 In studies using WA methodology, a stimulus (e.g., images) is given to the respondents to write about the associations and the mental representations of the stimulus. [16][17][18] In the current research, dimensions and categories were built regarding the food products for the word triangulation obtained in WA methodology.…”