Many different targeted therapies with varying mechanisms of action have been added to standard first-line chemotherapy doublets in an effort to improve survival of patients with advanced nonsmall cell lung cancer (NSCLC). Only 2 targeted therapies-bevacizumab and cetuximab-have been associated with superior survival in phase 3 first-line studies. For both agents, the decision to enter phase 3 was based on results from randomized phase 2 trials, unlike other targeted therapies where the decision was made using either phase 1 or single study arm phase 2 results. There is also mounting evidence that patient selection will play a key role in the successful development of any targeted agent. Bevacizumab is indicated for patients with nonsquamous NSCLC who do not have certain comorbidities. Use of cetuximab is not restricted by safety factors, but may be focused on patients whose tumors are epidermal growth factor receptor (EGFR)-dependent; whether EGFR expression or absence of KRAS mutations are appropriate markers is still under study. By including randomized phase 2 trials in the development pathway, and by improving patient selection for individual agents (enriching trials with patients most likely to respond), it may be possible to enhance the success rate of future phase 3 clinical trials and, in turn, define future clinical practice with improved patient outcomes. Cancer 2010;116:1155-64. V C 2010 American Cancer Society.KEYWORDS: advanced NSCLC, first-line treatment, targeted therapy, bevacizumab, cetuximab, patient selection, molecular markers.Lung cancer is the second most common malignancy in both men and women in the United States, and the leading cause of cancer death. In 2008, an estimated 215,000 people will be diagnosed with lung cancer, representing 15% of all cancer diagnoses, and 161,840 people will die from it, accounting for 28.6% of all cancer deaths. 1 Approximately 85% of the cases are classified as nonsmall cell lung cancer (NSCLC), which comprises a heterogeneous group of histologies, including squamous cell carcinoma, adenocarcinoma, and large cell carcinoma. 2 The high cancer death rate reflects the large percentage of cases diagnosed at an advanced stage as well as the plateau in effect achieved with cytotoxic chemotherapy in this setting. Historically, platinum doubletsÅwith taxanes, antimetabolites, or vinca agentsÅhave exhibited the best activity in advanced NSCLC, with objective response rates of 20% to 30% and median survival of 8 to 10 months. 3,4 Although doublet chemotherapy significantly improves response rates and 1-year survival compared with single-agent therapy, a meta-analysis showed that adding a third cytotoxic agent produces only a small increase in response rate and no improvement in survival compared with the doublet. 5 Recent efforts to improve outcome in NSCLC have focused on numerous targeted therapeutic approaches. Unfortunately, nearly all phase 3 studies in which a targeted therapy was added to first-line chemotherapy have had only limited success [6][7][8][9][10]...