Impact of Eco-Based Innovations on the Efficiency of Corporate Environmental Responsibility

Abstract

The ultimate purpose of Corporate Environmental Responsibility (CER) is to prevent harmful influence of business activities on the environment. Each company should be obligated to adhere to it since environmental pollution is a serious threat for the future of mankind. Based on this urgent need, ecological innovation appeared. It purports to make a transition from a harmful business to a more accountable one. Hence, the contribution aims at studying how different, most developing countries, have been approaching and practicing CER to propose a more practical and general framework strategy with a qualitative methodology encompassing common accepted steps to drive improvements in the efficiency of CER and Eco-Innovation. Such a framework focuses on innovation as a key to business success aligned with CER and it is based on previous eco-based innovations in such a context. Necessary data will be collected by a survey questionnaire about several case studies.