Impact of E-Commerce as a Business Tactic on Sales Growth of SMEs in Nairobi
Fredrick Kariithi Githui,
Jane Wangari Njuru
Abstract:In recent years, the global business environment has experienced a paradigm shift, with technological advancements influencing consumer behavior and reshaping traditional modes of commerce. E-commerce, encompassing online platforms, electronic payments, and digital marketing, has emerged as a game-changer for businesses, providing them with a dynamic channel to connect with a wider audience. For SMEs in Nairobi, often characterized by resource constraints and intense market competition, adopting E-commerce str… Show more
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