“…The SE agenda provides a framework for creating competitive advantage and wealth-creation, regardless of the firm’s business environment, geographic location, company size and available resources (Hitt et al , 2011; Ireland et al , 2003; Withers et al , 2018). However, with a paucity of research in South Asia in emerging markets, the fundamental challenge for the SE perspective is to set a balance between strategic and entrepreneurial activities (Al-Hawary and Al-Syasneh, 2020; Chan and Mustafa, 2021). Therefore, our study fills the stated gaps to understand the missing link between EO, dynamic captivity and a firm’s entrepreneurial performance, which provides the foundation for the hypothesis development section presented subsequently.…”