Impact of Distribution and Promotional Expenditure on the Profitability of the Pharmaceutical Firms in India

Sengunthar, Vignesh; Rastogi, Shailesh; Gautam, Rahul; Barge, Prashant; Patole, Hitesh; Revankar, Vishwanath

doi:10.1109/cisct57197.2023.10351407

2023 3rd International Conference on Innovative Sustainable Computational Technologies (CISCT) 2023

DOI: 10.1109/cisct57197.2023.10351407

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Impact of Distribution and Promotional Expenditure on the Profitability of the Pharmaceutical Firms in India

Vignesh Sengunthar,

Shailesh Rastogi,

Rahul Gautam

et al.

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Impact of Distribution and Promotional Expenditure on the Profitability of the Pharmaceutical Firms in India

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