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This article analyzes the level of transformation of the pharmaceutical business in Ukraine and the willingness of pharmacy enterprises to switch to new digital technologies. Given the new reality and the global COVID-19 pandemic, digital transformation will affect the pharmaceutical markets of all countries. The current situation contributes to breaking out of the comfort zone and enhances transition to new technologies and opportunities. Pharmaceutical companies are forced to use digital technology, and develop remote contact with customers. Currently, 4.1 billion people in the world have sustainable Internet access and the amount of users is growing by 1 million daily, with 2.8 billion people making purchases on the Internet. Simultaneously, the portrait of the average digital user is changing – the age is increasing, now it is a group of people aged between 25 and 44. The age group mentioned above can be described as potential “golden” consumers of pharmaceutical institutions – at such age financial capabilities meet appearing chronic diseases. Global trends have a crucial impact on the pharmaceutical sector; more flexible companies are already introducing modern technology into their day-to-day operations. A number of large pharmacy enterprises in Ukraine have new digital technologies at hand: online chats for client consulting; mobile applications; online orders and goods reservation; record of customer purchases; gamification of customer acquisition; bonuses that can be monetized in the network of pharmacy stores; disease coaching, etc. General trends in digital transformation are seen particularly well in the retail section of the pharmaceutical business. The process of personification of pharmacies as brands and products manufactured in pharmacy conditions is clearly monitored. Pharmacies that own web pages, despite the similarity of the information provided, try to maximize personification of the information presented and protect it from plagiarism. There is a visible relaunch of the collaborative consumption model, new uncommon partners are attracted, thanks to which the customer base is expanding. The new opportunity arises for real-time purchases with the maximum automation of this process and minimizing the time spent on purchases. Also, the article outlines the directions in which Ukrainian pharmaceutical enterprises begin to develop, as well as the barriers and reasons that impede this development.
This article analyzes the level of transformation of the pharmaceutical business in Ukraine and the willingness of pharmacy enterprises to switch to new digital technologies. Given the new reality and the global COVID-19 pandemic, digital transformation will affect the pharmaceutical markets of all countries. The current situation contributes to breaking out of the comfort zone and enhances transition to new technologies and opportunities. Pharmaceutical companies are forced to use digital technology, and develop remote contact with customers. Currently, 4.1 billion people in the world have sustainable Internet access and the amount of users is growing by 1 million daily, with 2.8 billion people making purchases on the Internet. Simultaneously, the portrait of the average digital user is changing – the age is increasing, now it is a group of people aged between 25 and 44. The age group mentioned above can be described as potential “golden” consumers of pharmaceutical institutions – at such age financial capabilities meet appearing chronic diseases. Global trends have a crucial impact on the pharmaceutical sector; more flexible companies are already introducing modern technology into their day-to-day operations. A number of large pharmacy enterprises in Ukraine have new digital technologies at hand: online chats for client consulting; mobile applications; online orders and goods reservation; record of customer purchases; gamification of customer acquisition; bonuses that can be monetized in the network of pharmacy stores; disease coaching, etc. General trends in digital transformation are seen particularly well in the retail section of the pharmaceutical business. The process of personification of pharmacies as brands and products manufactured in pharmacy conditions is clearly monitored. Pharmacies that own web pages, despite the similarity of the information provided, try to maximize personification of the information presented and protect it from plagiarism. There is a visible relaunch of the collaborative consumption model, new uncommon partners are attracted, thanks to which the customer base is expanding. The new opportunity arises for real-time purchases with the maximum automation of this process and minimizing the time spent on purchases. Also, the article outlines the directions in which Ukrainian pharmaceutical enterprises begin to develop, as well as the barriers and reasons that impede this development.
Background: Social media sites are widespread among both young and older adults for purpose of networking, sharing, and marketing. They are a way for individuals to connect with others and share similar interests and values. The purpose of our study was to evaluate social media use among pharmacy students at distance campus sites to determine student preferences for ways in which social media can be used within the pharmacy curriculum. Aim: This study aimed to investigate the professional use of social media, databases, and applications by pharmacy college students. Methods: A survey questionnaire was used to collect data from pharmacy college students by using Google forms. Findings: The survey was collected from 200 responses (108 male & 92 female) from pharmacy college students. Conclusion: According to the survey in this study, the pharmacy students are knowing social media, pharmacy websites, pharmacy apps, and databases. Pharmacy college student needs to expand the use of social media for professional development most preferably to obtain information regarding continuing education opportunities through these pharmacy websites, pharmacy apps, and database.
In the current context, digital banking has completely revolutionized the banking structure as it was before. Now customers are searching for an alternative where they do not need to visit banks to execute their financial transactions. The old banking model has been altered by digital banking, which has given the banking sector new dimensions. The phrase "digital banking" means all the banking activities that are done with the help of electronic communication channels, i.e., online platforms. It not only makes things easier for the clients but also eliminates the use of paper, especially for making demand drafts, pay slips, and cheque leaves. Now, customers can have access to all standard banking activities without physically visiting a bank branch 24x7 for 365 days. Digital banking provides numerous kinds of products and services such as pos terminals, internet and mobile banking, e-transfer of funds, bill payments, e-wallets, e-cheques, UPI payment mechanism etc. Based on the previous review of literature it has been identified that there is no research related to new digital banking services and its impact on customer satisfaction with special reference to Coimbatore city has been done. Therefore, this study has been plays a crucial role in filling up this gap. The data is collected through purposive sampling method; a structured questionnaire was used to conduct a primary survey of customers' satisfaction. Based on the different sources five new digital banking services i.e., Digital Chatbot, Digital Wallet, Digital Card management, Digital Payment application and Digital Insurance commonly used by private sector banks account holders has been identified, which leads to measure the customer satisfaction. Collected Data was analyzed using correlation and regression technique using SPSS (20) software. The findings implicated that new digital banking services have a significant and positive impact on the customer satisfaction. Since each of these is positively associated to the customer satisfaction, the research provides empirical evidence to indicate that new digital banking services are a significant component in satisfying customers. The most recent digital banking services were included in this study, which has given academic insight into a fresh research model.
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