Impact of Digital Public Relations on Good Governance, Accountability, and National Integration in Nigeria

Abstract

This abstract explores the impact of digital public relations on good governance, accountability, and national integration. It highlights the growing importance of digital transformation in shaping democratic processes and ensuring effective management. The use of social media and other online platforms has the potential to enhance monitoring and oversight within government institutions and across public services. Additionally, digital PR practices have been found to influence citizens' attitudes and behaviours towards the government. The study emphasises the role of digital tools and strategies to promote transparency, accountability, and inclusivity in governance, ultimately fostering national integration.