Impact of digital marketing on customer service in commercial microenterprises in Guayaquil and La Libertad.
Sofía Georgina Lovato Torres,
Marjorie Marcela Acosta Véliz,
José Manuel Asanza Moreira
et al.
Abstract:The objective of this study is to analyze the impact of marketing strategies on customer service. The research was conducted with a quantitative, descriptive and cross-sectional approach, and a survey was used as a research technique. Probabilistic sampling was applied to select a group of microenterprises in the cities of Guayaquil and La Libertad. The most important results reveal that the quality of customer service is essential, being considered part of the marketing strategies that allow economic developm… Show more
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