Impact of Digital Marketing on Consumer Behavior towards Edtech Startups
Arshiya Goyal -,
Bindu Jain -
Abstract:The rapid growth of digital technology has led to significant transformations in the education industry, with the emergence of edtech startups at the forefront of this revolution. This research paper aimed at investigating the relationship between digital marketing and consumer behavior towards edtech startups and examining the extent to which digital marketing strategies shapes consumer perceptions, attitudes, and actions. The research addressed the following objectives: (1) to examine the extent of consumer … Show more
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