Impact of Cultural Elements on Brand Preferences An Explorative Research
Abstract:Building a brand and creating a professional image requires a thorough understanding of culture. Different civilizations have unique passions, convictions, values, and traditions. Culture-specific expectations and boundaries exist. Products and services reflect culture, and they frequently express the symbolic cultural meaning associated with them. A marketer has an advantage over rivals by being aware of the culture and family structure and consumption patterns. Cultural variables have a big impact on people'… Show more
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