Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy

Das, Debadyuti; Sarkar, Ashutosh; Debroy, Arindam

doi:10.1111/ijcs.12786

Cited by 64 publications

(54 citation statements)

References 68 publications

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“…Schneider and Leonard (2022) studied consumer compliance of mask wearing and found that those with lower perceived ability to control becoming infected experienced higher anxiety, and higher anxiety in turn led to a higher propensity to wearing a mask. In a sample of 425 adults in India, Das et al (2022) found that some consumers had adopted certain lifestyle changes (e.g., taking up yoga, herbal products, etc.) and, in turn, these consumers wanted more health products and new lifestyle-supporting products.…”

Section: Literature On Pandemic-induced Anxiety Among Consumersmentioning

confidence: 99%

Consumers under pandemic anxiety: Suppressors, intensifiers, and resilients

Mittal

2022

Int J Consumer Studies

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COVID‐19 turned the lives of all people across the world upside down. Everyone faced the threat of catching the virus and denial of access to the physical marketplace. For many, it also brought the threat of partial or full unemployment. This trinity of upheaval produced heightened anxiety. The purpose of this article is to understand how consumers coped with anxiety during the pandemic and lockdown periods. We hypothesized that consumers coped with such anxiety by engaging in diverse creative and productive activities, which served as anxiety suppressors. In addition, we hypothesized that one's enduring mind positivity provided resilience and helped consumers mitigate their anxiety. In survey data from a random sample of 550 consumers in the United States, we found support for these hypotheses. Consumers who engaged in voluntary productive activities suffered less anxiety. And consumers with higher resilience levels also felt lower levels of anxiety. In addition, we found that enjoyment of shopping intensified the experience of COVID‐19‐induced anxiety. The research framework linking this specific set of antecedents to COVID‐induced anxiety and its affirmation in this study are new to the literature and therefore offer a notable contribution to it. These findings show two pathways to marketers: Organize and promote voluntary productive activities and offer means for consumers to cultivate personal resilience, on for‐profit and not‐for‐profit platforms. Also, we suggest a future consumer research agenda for when fate again brings us face‐to‐face with similar or even lesser catastrophes, which, according to scientific forecasters, it sadly but surely will.

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Section: Literature On Pandemic-induced Anxiety Among Consumersmentioning

confidence: 99%

Consumers under pandemic anxiety: Suppressors, intensifiers, and resilients

Mittal

2022

Int J Consumer Studies

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“…Buying sports equipment to do indoor sports activities has increased (Güngördü Belbağ, 2021). Connecting with online yoga classes (Das et al, 2022) is another behavioral change that has shown significant impact on the life style of consumers.…”

Section: Increased Spending On Health Hygienic Products Lifestyle And...mentioning

confidence: 99%

“…Gifting behavior among friends/family has shrinkage enormously (Vladimirova et al, 2022). Research indicated that the most expended products were masks, hand gloves, hand soaps, hand sanitizers (Das et al, 2022), cleaning products, paper tissues, foods, and drinks (Güngördü Belbağ, 2021).…”

Section: Decreased Spending On Luxury Goods Apparel and Home Décormentioning

confidence: 99%

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Global Perspective of Consumer Behaviour During Covid-19

2022

ijmri

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The coronavirus (COVID-19) pandemic has triggered the most significant global repercussions. This global crisis has drastically transformed consumers' market needs, attitudes,s and purchase intentions. The new market dynamics have taught consumers to set new priorities regarding their shopping habits and consumer behavior. This study examines the global perspective of changing consumer behavior during COVID-19 and reveals the sustainability of which behavioral changes are permanent. This study is based on descriptive research as it describes the changes in consumer behavior during the COVID-19 pandemic. The research design has been conducted using by secondary data method to analyze the changing behavioral perceptions. The results of the study revealed four aspects of behavioral changes. These are changes in shopping behavior, changes in spending behavior, changes in consumer behavior, and changes in brand loyalty. The study's findings also divulged that some consumer behavioral transformations could be endured after the pandemic. This study has important implications for professionals and academicians in adopting marketing decisions by integrating the fluctuating demands of consumers through communicating suitable marketing strategies to survive the transference of consumer behavior instigated by the pandemic.

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“…This study asserts that a disruptive event in nature will result in a change in consumer purchase habits as well as behavioural substitutions as a result of the pandemic. (Das et al,2022) [19]. 7) There is currently a greater demand for skin care products all around the world since people are more concerned about their appearance.…”

Section: Objectivesmentioning

confidence: 99%

Factors Influencing Buying Behaviour of Ayurvedic Products - A Review

Bharathi

Mayya

2022

IJMTS

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Purpose: Ayurveda, a system of conventional medicine with roots in ancient wisdom, has grown in importance in modern society and today plays a significant role in every aspect of human existence. Ayurveda gained notoriety due to its purity, safety, naturalness, and lack of adverse effects. The main objective of this study is to identify the various factors that influence how consumers buy ayurvedic products, how these factors foster consumer trust, how consumer trust is transformed into purchase intention, and finally, how consumer purchase intention is transformed into final consumer behaviour. Design/Methodology/Approach: Secondary sources are used to gather the information needed for the current investigation. This is based on an analysis of the literature that has already been published, including information from a variety of exploratory articles, papers, books, journals, and magazines. The information needed for the study was gathered via Google Scholars, Research Gate, and Science Direct. Results/ Findings: Consumer purchasing behaviour is influenced by a variety of factors. Manufacturers of ayurvedic products must take into account the different aspects that affect consumers' decisions to buy herbal products. The corporations can alter the things they are producing based on the analysis of these elements, making it simpler for marketers to promote their goods. Originality/Value: Through this review, the various factors influencing the buying habits of consumers who use ayurvedic products and other areas of the body of existing literature help manufacturers and marketers comprehend the influencing factors on the buying habits of customers of ayurvedic products so they can create their own marketing strategy to popularise the ayurvedic products, thereby increasing sales and profit. Type of Paper: Review of Literature

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Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy

Cited by 64 publications

References 68 publications

Consumers under pandemic anxiety: Suppressors, intensifiers, and resilients

Consumers under pandemic anxiety: Suppressors, intensifiers, and resilients

Global Perspective of Consumer Behaviour During Covid-19

Factors Influencing Buying Behaviour of Ayurvedic Products - A Review

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